Simply Chic Fine Lingerie

Let’s face it, Ladies – we’ve all had a hard time choosing the right bra at some point in our lives and according to the Huffington Post, about 80 per cent of women have been wearing the wrong bra size for YEARS!

Enter Henny Varga, owner and operator of Simply Chic Fine Lingerie, located in the heart of the Kingsway, proud recipient of 2017 Gem of Etobicoke-Lakeshore Award for Best Retail and celebrating 30 successful years as a fixture in this fine neighbourhood!

Well-known chain stores may offer you a fitting, but their services pale in comparison to the attention, care and detail that Henny and her dedicated team can provide. With so many years under her belt, it’s no wonder folks travel from near and far to experience the quality of Simply Chic. Offering professional bra fittings and a huge selection of fine brands to choose from, it’s their sole intention and goal to have you leave a happy – and comfortable – customer. This boutique shop offers not only lingerie, but also sleepwear, swim and cruisewear, accessories, high quality men’s undies and so much more!

Varga has quite a unique specialty to add to her incomparable style sense. She is a registered mastectomy fitter, and because she also chooses every single product that enters the store, she has selected the finest, most flattering, and comfortable selection of mastectomy-specialized intimates, prosthetics, swimwear and leisure wear. The entire staff at Simply Chic is highly qualified and specially trained in this area. Their promise is to guide you through your shopping experience in a gentle, professional manner to help you choose the best products for you.

And talk about a fabulous shopping experience – special shopping nights are hosted throughout the year, such as two nights in December for men ONLY to pick up that special something for the ladies in their lives. Men are of course welcome to shop at any time throughout the year, but this event is focused on the guys out there that may be a bit too timid to peruse slinky nighties in the presence of shoppers of the gentler sex. Also offered are fitting seminars for adults and teens to learn the nuances of bra care and the importance of a proper fit, shape and style to suit your body.

You can visit Simply Chic’s website at

swipe through their Instagram @simplychiclingerie, or find fresh promotions on facebook

But the best way to get a sense of the unparalleled quality and selection that they offer is to come by the store at 2912 Bloor Street West and meet Henny and her team in person!

Maybe you’ll find that gem you didn’t even know you were looking for…


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